content-marketing
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Comms and content are not the same thing
Comms and content might seem like interchangeable terms, but they’re different in purpose, audience, and execution. If you’re wondering why I’m wondering why I’m wearing a t-shirt that tells you this in 2 words and a symbol, read T-Shirts, slogans and universal truths of content design. Comms: Speaking outwards Comms is about broadcasting messages from Continue reading
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Bring me your content problems, not your solutions
I devised a way of saving myself hours (well, possibly minutes) by wearing t-shirts with slogans of things I say often enough in meetings, that I think of them as ‘Sarah-isms’. For example, a very common on is ‘have you thought about the content?’ Almost as common is when someone comes to me with a Continue reading
About Me
I love wrangling the content in large organisations so clients and customers can find the information that they need.
Content philosophy 