digital-marketing
-
Comms and content are not the same thing
Comms and content might seem like interchangeable terms, but they’re different in purpose, audience, and execution. If you’re wondering why I’m wondering why I’m wearing a t-shirt that tells you this in 2 words and a symbol, read T-Shirts, slogans and universal truths of content design. Comms: Speaking outwards Comms is about broadcasting messages from Continue reading
-
The harder I work, the less I produce: The irony of content design
“I didn’t have time to write a short letter, so I wrote a long one instead.” This phrase, attributed to Mark Twain, Winston Churchill, Henry David Thoreau, Ben Franklin (who knows who actually said it originally) perfectly encapsulates the paradox of content design. The better the content, the less you notice the effort behind it. Continue reading
About Me
I love wrangling the content in large organisations so clients and customers can find the information that they need.
Content philosophy 