writing
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Plain English is plain English
Years ago, I was working in an agency, doing some discovery user research. A user was trying to make sense of a webpage. The page was full of bureaucratic language and jargon. The user frowned, squinted at the screen and tried again. Then, exasperated, they threw their hands in the air and said, “Plain English Continue reading
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The harder I work, the less I produce: The irony of content design
“I didn’t have time to write a short letter, so I wrote a long one instead.” This phrase, attributed to Mark Twain, Winston Churchill, Henry David Thoreau, Ben Franklin (who knows who actually said it originally) perfectly encapsulates the paradox of content design. The better the content, the less you notice the effort behind it. Continue reading
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Unpopular opinion: Lorem Ipsum has a place in design
It seems to be popular to engage in Lorem ipsum-bashing. There are a lot of well-written, well-reasoned articles out there about why we shouldn’t use Lorem Ipsum. These articles for instance: These articles espouse this general design philosophy: Content precedes design. Design in the absence of content is not design, it’s decoration. — Jeffrey Zeldman Continue reading
About Me
I love wrangling the content in large organisations so clients and customers can find the information that they need.
Content philosophy 